Branding isn't a logo, a slogan, a color palette, or a clever campaign.
Branding is meaning - the emotional, memorable, unmistakable truth people carry about you long after your marketing has stopped talking.
In The Graybeard Lectures: The Timeless Art of Building Memorable Brands, Dr. Mark "Maddog" Donnelly strips away the noise, jargon, and corporate theatrics to reveal the timeless realities behind every enduring brand. With the wit of a seasoned professor and the clarity of a man who has wiped more whiteboards than most marketers have written emails, Dr. Donnelly delivers a powerful, practical roadmap for anyone trying to build a brand that matters.
Through six parts - from foundational truths to purpose, culture, practical brandcraft, and long-term reputation - this book connects the shared wisdom of the world's greatest branding thinkers: Ries and Trout, Neumeier, Godin, Sinek, Wheeler, Sharp, Berger, Millman, Miller, and more. Their lessons converge on one essential message:
A brand is not what you say it is.
A brand is what they remember.
Dr. Donnelly's Graybeard Principles distill decades of practice into ten unforgettable laws every brand must honor. Blunt, insightful, and refreshingly human, these principles form the backbone of a book that will resonate with leaders, entrepreneurs, marketers, educators, and anyone striving to build something memorable and meaningful.
This is not a book about marketing trends.
It is a book about building truth, earning trust, and shaping a reputation that endures long after the campaigns have faded.
If you're ready to create a brand with purpose, clarity, and staying power - a brand worthy of memory - welcome to the Graybeard way.
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。
