商品簡介
Both a de jure and a de facto obligation, financial communication is a fundamental component of corporate strategy. It plays a decisive role in maintaining and developing healthy, fruitful relations with the company's various stakeholders (lenders, investors, customers, suppliers, public institutions, NGOs, etc.).Accounting communication plays a major role in promoting a company's image in both national and international financial markets, by facilitating access to the capital necessary for its development.This book deals explicitly with the theories of financial communication, the practices of publishing accounting information, and the methodologies used to understand the financial market's reaction to the announcement of financial statements. Empirically, the book examines the accounting disclosure practices of Moroccan companies, the stock market's reaction to the publication of financial statements, and the explanatory approach to the abnormal performance of listed companies.
