No One Planned This: How Platforms Rewired Entertainment
商品資訊
ISBN13：9798993175201
出版社：Lightning Source Inc
作者：Darren Cross
出版日：2026/02/03
裝訂：精裝
規格：22.9cm*15.2cm*1.4cm (高/寬/厚)
商品簡介
The platform owns the relationship you built.
Discovery is broken, sameness pays, and the algorithm changes the rules the moment you master them. The "creator middle class" was always a myth, and independence turned out to be the most expensive rent in the business.
No One Planned This traces how entertainment got rewired-from Netflix's 2004 streaming pivot through MCNs, infinite feeds, and the collision of TV and social video-until the factory model began eating itself.
Then it shows what actually survives when the feed moves on: channels over one-offs, ritual over spikes, identity over anonymous reach, owned rooms over rented land.
Written by the analyst who modeled Netflix's early disruption at Wedbush and helped scale Disney-acquired Maker Studios, this is a book about building systems that keep working long after the playbooks and platforms change.
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