You know how to build.
You can read blueprints in your sleep. Frame a house. Pour a foundation. Hit deadlines that others say can't be hit.
But leading people? That's a different kind of build.
Performance Driven Leadership is for the contractor who's great at construction but struggling with the human side. The foreman who just got promoted and has no idea what's next. The business owner who's tired of being the bottleneck in every decision.
Eric Zichterman spent 11 years pouring concrete before building a company from the ground up. Along the way, he made every leadership mistake in the book-literally. In these pages, he shares the hard lessons, so you don't have to learn them the hard way:
- The foreman who helped build his company-but couldn't lead it
forward
- The clients he outgrew-and the courage it took to let them go
- What happens when your foreman quits and half your team follows
- Why growth sometimes requires subtraction
This isn't theory. It's field-tested leadership for an industry where uncertainty
is the only constant.
Uncertainty doesn't destroy leaders. It defines them.
Eric Zichterman is a construction industry leader, executive coach, and founder of Freedom Forge Group, LLC. A certified PBCA coach and adaptability expert, Eric works with contractors and construction companies to build teams that perform under pressure. He lives in Marion, Iowa with his family.
