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Academic Paper from the year 2026 in the subject African Studies - Miscellaneous, University of Nairobi, course: Film Studies, language: English, abstract: Youth unemployment remains a major socio-economic challenge in Africa, with Kenya reflecting broader continental pressures of rapid population growth, labour market informality, and limited formal job opportunities. This paper explores the potential of the film production sector, within the wider creative economy, as a strategic pathway for youth employment, entrepreneurship, and sustainable livelihoods. Grounded in creative entrepreneurship theory and the Decent Work framework of the International Labour Organization, the study argues that institutionalised and market-oriented creative skills can foster inclusive economic participation. Drawing on recent empirical and policy research, the paper analyses Kenya's youth unemployment context and assesses how film production can absorb and empower young labour market entrants. Particular focus is placed on the Kenya Schools and Colleges Drama and Film Festival as an entry point for talent identification, skills development, and early industry exposure. When linked to tertiary institutions, vocational training, and government-supported creative funds, the festival can serve as a pipeline from school performance to professional film practice and entrepreneurship. The study further evaluates the role of state institutions in strengthening training, policy frameworks, intellectual property protection, and market access. Although the creative economy contributes to GDP and offers digital growth opportunities, structural barriers persist. The paper concludes that coordinated collaboration among educational institutions, government agencies, and private sector actors is essential to transform film production into a sustainable engine for youth employment in Kenya.
