Simple Investing For Absolute Beginners: A UK Insider's Plain English Guide To Stocks, ISAs and Getting Started

Maybe a few years. You've half-listened to conversations about ISAs and index funds and thought yes, I really must look into that. And then you haven't.

This book is for you.

Written by someone who ran some of the businesses UK investors use
Stuart Welch spent twenty-five years at the heart of UK financial services - as Chief Executive of NatWest Stockbrokers, CEO of TD Direct Investing, and Global Head of Personal Investing at Fidelity International. He has seen, from the inside, exactly how the investment industry works - and exactly how it talks to ordinary people. Too often, that conversation is more complicated than it needs to be. This book is his attempt to fix that.

What's inside

• Why you haven't started yet - the real reasons intelligent people delay, named plainly and dismantled one by one
• What investing actually is - and why leaving your money in a savings account is quietly costing you more than you think
• ISAs explained clearly - the single best starting point for UK investors, with a step-by-step guide to choosing a platform and opening an account
• The truth about risk - why markets will fall, why that's fine, and why the investors who stay calm are the ones who come out ahead
• Compound growth - why starting with 25 a month today beats waiting until you have more
• How the industry really works - a frank look from the inside at why investing feels complicated, and who benefits from that
• Investing for the next generation - how to give children or grandchildren a financial head start
• Your pension and your ISA - how the two fit together and what to check
• Three steps that make you an investor - by the end of this book, you won't just understand investing. You'll be doing it.

Every year you wait is a year of growth you'll never get back. The door was never locked. It was just a bit stiff, and nobody bothered to oil it.

This book will oil it.