The proposition? We need to think more like spies.
We need to ask questions. Proactively. Objectively. And we need to listen carefully to the answers so that we can make much smarter use of the information in our decision-making.
We are surrounded by information and data feeds on every device imaginable. We take for granted the images on our screens, and many react to brief clips or posts. It's hard not to. But that's not good decision-making or sound strategy development for any business or organization.
Instead, we need to think like spies.
Intelligence gathering is a proactive process that can lead to making clearer, more objective decisions for our families, for our lives, for our businesses, and for our communities.
We need to think and behave differently because we live in turbulent times that demand new approaches to leadership. The traditional models no longer apply in this environment where mission focus, attracting the right talent, rapid deployment, and sustainable strategy are all key factors.
Intelligence gathering builds on Martin's previous book, Optimize the Moment, and delves into how to leverage the principles of intelligence gathering to "think like spies" and make better decisions as a result.
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