If your audience is human, why aren't you marketing like it?
Most marketing books ask you to trust the author's opinion. This one shows you what actually happened.
Every chapter starts with a story: a business owner, a team, a challenge. You see the mistake. You see the solution. You see the result. From there, we pull out the principle. A rule of human behavior you can use to shape content, strategy, or campaigns that actually work.
You won't find just trends or hacks here. What you'll find are patterns of trust, attention, and decisions that repeat across industries, platforms, and time.
You'll learn why people click, why they buy, and what makes them come back, Each concept is broken down with a simple framework. Just clear thinking, real language, and strategies you can use today.
This is a book you don't need to read cover to cover. You can start with the chapter that solves your problem now. But every time you return, you'll leave with a sharper sense of how digital marketing actually works.
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。
