Argues that Colombian media culture has been a central vehicle for manufacturing consent for a patriarchal social order.
Regimes of Colombianidad addresses the gender politics of media culture in a country where endless non-symbolic violence has been the primary focus of academic interest. Examining three tropes in contemporary Colombian media--beauty, citizenship, and sex--the book draws out the historical significance of ideals of the body in the nation-building process in the twenty-first century, but ultimately since independence. Taking the Miss Colombia pageant as a starting point for the contextualization of beauty politics, Isis Giraldo seriously engages with the "men's magazine" SoHo, popular telenovelas, and mainstream periodicals in manufacturing consent for patriarchal, postfeminist understandings of subjectivity, national belonging, and sexual liberation. Regimes of Colombianidad decenters and provincializes northern debates about postfeminism while globalizing Latin American decolonial critique. More than as a sensibility, it reconceptualizes postfeminism as a global technology of power that traverses the liberal and conservative ends of the political spectrum while enacting coloniality.
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