The world of advertising is a minefield of expectations over reality.
How to excite the Australian public at Christmas to buy a Fridge-o-matic is a hard nut to crack for Lois Mackenzie, new employee of CW Advertising.
Its 1950 and 100 bloody degrees in the flippin' shade. No-one wants reindeer, sleigh bells or fake snow. They want jelly and ice-cream.
Lois gives them a new Australian tradition and in the process ignites the indignation of the church, who have a perfectly good old tradition.
How to placate the church, cajole the public and still have some goodwill to all men (and women) spare is a juggling act akin to holding a hot potato. And Lois Mackenzie, an iconoclast or saviour, depending on what paper you subscribe to, just might be the woman to do it. All that's needed, is to find the meaning of Christmas.
