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Successful Communications for a Change: Mastering communication for successful transformation programmes
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Successful Communications for a Change: Mastering communication for successful transformation programmes

商品資訊

定價
:NT$ 1154 元
領券後再享88折起
無庫存,下單後進貨(到貨天數約30-45天)
下單可得紅利積點 :34 點
商品簡介

商品簡介

Successful Communications for a Change is the essential practical 'How-To' handbook taking the reader from an understanding of the role of communications across every sphere of organisational transformation, right through to persuasive copywriting ... creating a narrative ... storytelling ... measuring your success and more! Now available as a 14-lecture video training course complete with ready to use templates for the user to start using from day one of their programme! The online training course may be found at: https: //micomms.mykajabi.com/

From The Comms Guy(c) Martin Ison, this easy to read and absorb handbook is based on 20+ years' real-time experience and shows you how to:

  • Use A.I. effectively and avoid potential pitfalls

  • Make better sense of ADKAR(R) and OASIS in your comms planning

  • Understand what lands well and what creates cognitive 'interference'

  • Build an easy-to-follow transformation comms plan

  • Develop your brief-taking technique for 'right-first-time' results

  • Generate positive action and engagement from your emails

  • Know which medium and channel is best to achieve your goals

  • Understand and make the 'psychology of influence' work for you

  • Deal with resistance to change ... and much more!

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定價:100 1154
無庫存,下單後進貨
(到貨天數約30-45天)

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