商品簡介
The Creative Dealmaker isn't your typical business manual. It's a gripping fable--a fast-paced, drama-filled journey into the heart of a first-time business acquisition. Meet Jacqueline, a sixty-year-old founder of a thriving PR agency, ready to retire after two decades of dedication. She's burned out, eager for more time with her grandchildren, and looking for the right successor to carry her legacy forward. Enter Terence, a forty-year-old corporate PR executive who's tired of building other people's empires. Determined to escape the grind, he wants to buy--not build--a successful, cash-flowing business with an established team, loyal customers, and a solid reputation. Neither has ever bought or sold a business before. Together, they navigate the emotional highs, gut-wrenching lows, and tense negotiations that define every first deal. You'll experience every step of the journey--from the first meeting to the closing table--and discover that behind the contracts and due diligence lies a world of trust, legacy, and psychology. Woven into the story are proven frameworks: the ten-step buying process, creative ways to find and finance deals, and insider strategies from author Carl Allen, a veteran of more than four hundred acquisitions over three decades. This isn't about sterile numbers. It's about people--the fears, dreams, and motivations that shape every transaction. Sellers often care more about finding a "safe, trusted pair of hands" than squeezing every last dollar. Buyers must earn that trust. Whether you're looking to buy, sell, or simply understand the human side of deals, The Creative Dealmaker will entertain, educate, and inspire you to take action on your own business dreams. Your deal is out there. This book will help you find it.
