商品簡介
This edited volume - the first book in a two-volume work - examines how artificial intelligence, machine learning and cognitive science are reshaping consumer behaviour in digital commerce. As the foundational volume, it introduces the concept of cognitive commerce and explains how intelligent systems influence perception, attention, trust, decision-making, personalisation and consumer engagement. Focusing on the core technologies and applications that define cognitive commerce, it discusses key topics such as AI and machine learning in modern commerce, dynamic pricing, chat banking, augmented and virtual reality, voice technologies, natural language processing and industry-based case studies. It reveals how AI-enabled platforms can learn from consumer data, reduce cognitive overload, improve recommendation systems, personalise digital experiences and support more responsive customer interactions. The volume also highlights the relevance of cognitive commerce in emerging economies, where digital transformation is shaped by infrastructure gaps, cultural diversity, digital literacy, regulatory uncertainty and evolving consumer expectations. It shows how businesses can apply AI and machine learning in ways that are adaptive, ethical and contextually relevant. Taken together, the volumes explain the key concepts, technologies and consumer-facing applications, and discusses advanced analytics, predictive modelling, behavioural economics, social media analytics and responsible AI in marketing.
