商品簡介
In an environment marked by uncertainty, competitive pressure, and rapid technological change, executives and project leaders need simple, reliable guidelines to help them make decisions. Management, Entrepreneurship, and Innovation for SMEs offers a clear and structured overview of the key concepts in management, entrepreneurship, innovation, and SME management. Organized into four parts and twenty-three chapters, this book bridges the gap between the main findings of international research and the realities of small and medium-sized enterprises, particularly in Africa and specifically in Guinea. Through essential concepts, practical tools, and concrete examples, it helps readers better understand their environment, build a coherent strategy, mobilize their resources, and develop high-performing, innovative, and resilient organizations. An accessible yet rigorous work, designed for students, educators, researchers, entrepreneurs, and public policymakers.
