Arrive on a Wave. Work the Whole Show. Walk Away with Opportunity.
Most people think a trade show lasts four days. The best closers know it lasts all year.
Every conversation, hallway meeting, breakfast, after-hours gathering, and handshake has the potential to shape future business. The real value of a trade show isn't found inside the booth-it's built through the relationships, reputation, and momentum you create before, during, and long after the event ends.
In The Closers 7, Randy Chaffee shares lessons learned from more than four decades in the post-frame building and metal roofing industry and over 300 trade shows across the country.
This isn't another book about working a booth. It's a practical guide to working the entire trade show experience-preparing before the show, maximizing every interaction on the floor, and following through afterward to turn conversations into lasting business relationships.
Known throughout the industry as #HybridRoadWarriorRandy, Chaffee combines old-school relationship building with today's visibility strategies to create opportunities that continue long after the exhibit halls empty.
More importantly, he still lives these principles every day. Randy continues to walk the aisles, build meaningful connections, and prove that showing up with purpose remains one of the most powerful business strategies available.
Whether you're a manufacturer, builder, salesperson, entrepreneur, or business leader, The Closers 7 will change the way you think about trade shows, networking, visibility, and the power of authentic relationships.
Because the booth gets you noticed. The relationships you build are what grow your business.
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