商品簡介
As organizations navigate rapid technological change, global competition, and evolving market demands, integrating entrepreneurship into business education is essential. Rather than focusing solely on traditional management theories, modern programs increasingly emphasize creative problem-solving, opportunity recognition, and the ability to turn ideas into viable ventures. This shift encourages experiential learning through startups, incubators, and industry collaboration, equipping students with both the mindset and practical skills needed to adapt and lead in uncertain environments. By embedding innovation-driven thinking across curricula, business education can better prepare graduates to create value, drive economic growth, and respond proactively to emerging challenges. Integrating Entrepreneurship and Innovation in Business Education examines the transformation of business education in response to global changes driven by technological innovation, AI, digital transformation, economic restructuring, and emerging social and environmental challenges. It addresses the urgent need to rethink the structure, purpose, and delivery of business education. This book covers topics such as career development, entrepreneurship, and experiential learning, and is a useful resource for educators, business owners, academicians, researchers, and scientists.
