This book presents an in-depth exploration of the Bengali sweet market in Siliguri, blending culture, commerce, and consumer behaviour into a unified analytical narrative. Based on extensive field surveys, shop owner insights, and statistical analysis, it reveals how North Bengal's traditional sweets like khirer shingara, lalmohan, and chom chom continue to shape identity, demand, and regional enterprise across West Bengal. It captures Siliguri as a dynamic marketplace where heritage and modernity coexist, and where consumer preferences are shaped by freshness, authenticity, pricing, packaging, and festive traditions. The study also highlights opportunities and challenges for sweet retailers, including bulk orders, digital transformation, hygiene standards, and changing health-conscious consumer expectations. This work is valuable for Bengali sweet lovers, sweet shop owners, food researchers, academicians, and curious readers as it uncovers hidden market patterns, cultural depth, and future growth pathways of Bengali sweets, offering insights that connect tradition with evolving consumer expectations in a rapidly changing food economy landscape.
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