Understand how to both examine and integrate sustainability into brand strategies, through analysing the context, the industry and the brand with Sustainable Marketing Strategies.
This comprehensive textbook is ideal for postgraduate students and takes marketing students through the theory and practical insights needed to understand sustainable and responsible marketing. In the past, marketing has contributed to unsustainable business practices, but in this current climate, marketing can also be the solution to a more sustainable future. Students will gain a deeper understanding of sustainable marketing, while also learning how to critique, create and implement a sustainable marketing strategy by using the book's easy-to-follow framework. This textbook includes: - The Sustainable Marketing Mix - Environmental and social marketing and communications - Sustainable Marketing Metrics - Making sustainability marketing engaging to the consumer As well as various real-world examples from Tony Chocolonely, Levi's Jeans and Unilever, this book is also supported by learning outcomes, exercise questions and a glossary to enhance understanding of the practical applications. In-text resources include a glossary, learning outcomes and exercise questions, and online resources include PowerPoint slides for lecturers, and an instructor's manual. This textbook is for any student looking to understand sustainability marketing.外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。
