You have done something stupid with money at some point. Recently, probably. Maybe even this week.
Here is the good news. It was never really you. You see, scientists at Yale taught monkeys to use money, actual coins, actual trades, actual purchases, and the monkeys immediately started making the exact same questionable financial decisions you did. Panic selling. Refusing to cut their losses. Losing their minds with jealousy over what the monkey next door got instead. One of them even started stealing....
The Monkey in Your Wallet is the book that explains why, using genuine, peer-reviewed research into primate psychology to show that most of your worst money habits aren't a personal failing. They're ancient, evolved wiring, tested and proven in animals who've never seen a bank statement, a mortgage, or a credit card statement in their lives.
Inside, you'll discover:
Written by someone who spent twenty-five years inside financial services, watching how real people actually behave with money at scale, not in theory, not in a lab, but across millions of genuine decisions, this book finally answers the question underneath almost every bad financial decision you've ever made. Not what should I have done. Why did it feel so right at the time.
This book is for you if:
You won't stop being a monkey by the last page. Nobody manages that. But you will learn to recognise him in you, the moment he reaches for your wallet, and be able to build the systems that keep him from winning.
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