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Management: Fundamental Principles and Practical Application
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Management: Fundamental Principles and Practical Application

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:NT$ 7220 元
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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Management: Fundamental Principles and Practical Application "Management: Fundamental Principles and Practical Application" addresses the critical discipline of management, indispensable for creating organizational value, ensuring operational efficiency, and achieving strategic objectives. The field grapples with the inherent complexity of coordinating diverse efforts, making sound decisions under uncertainty, and upholding ethical responsibilities towards various stakeholders. Effective management is paramount for organizational sustainability and success, requiring a nuanced understanding of both established principles and adaptive application. This book systematically explores the core concepts of management, from its fundamental definition and the essential functions of managers-planning, organizing, leading, and controlling-to the debate regarding its scientific and artistic dimensions. It delves into ethical responsibilities, traces the evolution of management thought, and introduces decision theory, including strategic planning tools like SWOT analysis. Further sections examine organizational structuring through concepts such as organizing, delegation, and decentralization, alongside control and coordination. Practical case studies and profiles of eminent thinkers illuminate real-world applications. This comprehensive resource is designed for students, researchers, and professionals seeking a robust understanding of management principles and their practical implementation in contemporary organizations.

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定價:100 7220
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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