The ground-breaking fourth edition of Stewart and Shamdasani's highly acclaimed and widely cited guide to focus group research has arrived--fully updated for today's digital research landscape.
This essential new edition delivers cutting-edge guidance on conducting online focus groups, leveraging digital tools for participant recruitment and engagement, analyzing qualitative data in virtual environments, and integrating artificial intelligence into modern focus group research practices.
Renowned for its strong foundation in social science theory and practical application, this definitive resource equips researchers, academics, and practitioners with actionable strategies for designing, conducting, and interpreting focus group studies with confidence and rigor.
Covering a broad spectrum of real-world applications, the book demonstrates how focus group research drives discovery and insight across diverse fields including marketing, healthcare and medicine, public policy, political science, law, and beyond.
The fourth edition also continues its distinguished coverage of international focus group research, helping readers navigate cross-cultural contexts and global research challenges with expertise.
Whether you are a seasoned researcher or new to qualitative methods, this indispensable volume is your authoritative guide to the evolving future of focus group research.
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。
