A buyer asks ChatGPT which company to choose. The answer names four brands. If yours is not one of them, there is nothing to report. No query, no ranking, no session, no loss you can see.
Search told you where you stood. AI answers do not.
This book is the measurement manual for the layer that replaced the search result. It shows you how to read what AI already says about your brand, and what to change when the answer is wrong.
You will be able toEvery measurement in the book can be rerun. The methods are in the appendix. Every source is listed. The data is published openly, including a study of 167,551 citations across 128 companies, 13 languages and 12 markets.
Written for the people who answer for a brand: CMOs, heads of communications, and the agencies working for them. No code required.
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