商品簡介
Operations Management: Concepts, Strategies and Global Practices provides a clear and practical introduction to the principles and practices of operations management in the contemporary business environment. The book explores how organizations plan, design, control, and continuously improve processes to transform resources into valuable products and services. Beginning with the fundamentals of operations management and its evolution, the book introduces students to global operations, competitive priorities, operations strategy, and the role of operations in achieving cost efficiency, quality, flexibility, speed, and customer satisfaction. It also examines new product development in a global context, covering idea generation, product design, prototyping, market testing, and commercialization. Particular attention is given to manufacturability and reliability, highlighting their importance in product design, production efficiency, quality, customer satisfaction, and long-term competitiveness. The book also discusses quality management for global operations, including quality tools, supplier management, inspection, statistical process control, quality training, and continuous improvement. Written in a simple, student-friendly, and practical manner, this book is designed to help undergraduate students understand both the theoretical foundations and practical applications of operations management. Examples and structured explanations make complex concepts easier to understand and connect with real-world business practices. It serves as a useful learning resource for students, educators, and anyone seeking a fundamental understanding of operations management in an increasingly global and competitive business environment.
