Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior.
This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the themeGlobal Perspectives in Marketing for the 21st Century. The focus of the conference a
Marketing has changed substantially in the last few years. With more and more research conducted in marketing and consumer behaviour fields, and technological advances and applications occurring on a
