Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important
Ryan, a marketing and communications specialist, has teamed with Jones, a freelance writer and blogger, to produce this marketing book for companies and individuals who need to become more creative an
With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the United Kingdom. Social network advertising spending is expecte
Agriculture remains an important means of alleviating poverty, but shortage of finance can constrain its development. At the same time, agriculture is evolving towards a global system requiring high-
With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than print advertising in the US. Social network advertising spending is expected to incr
Understanding Social Media is a companion title to the highly successful Understanding Digital Marketing. Accessible and practical, this book draws on the experiences of over 200 marketers to create c
