Customer Value Investment is still a new concept that highlights the importance of the customer as an asset, as a builder of business capital, and as a driver of a business. It means that customers b
More and more executives and companies are using the phrase, Customer Value. More and more people talk about it. Yet its understanding in main stream management is hazy. The word value is overused and
Increasing disruption, diminishing returns,/ demanding Customers require business leaders to create more Value, remain relevant,/ stay ahead of competition. CEOs have to evolve a “Value Creation” cult
