This book is a practical handbook for entrepreneurship in tourism related industries. The book will provide students and prospective entrepreneurs with the knowledge, know-how and best practices in or
This volume collects recent research on the design, management, marketing, and evaluation of tourism services that provide valuable and memorable experiences to the customer. Twenty-five papers de
Tourism, travel and leisure (TTL) are highly diverse and fragmented industries. Alliances and partnerships can be used as a framework providing small and medium-sized tourism enterprises (which do not
