Supported by extensive research and field testing, the book presents a step-by-step creative problem-solving approach to developing a unique business concept. Specific guidelines are given on explorin
Supported by extensive research and field testing, the book presents a step-by-step creative problem-solving approach to developing a unique business concept. Specific guidelines are given on explorin
Effectiveness is the underlying theme for this introduction to disruptive innovation. The book tells the manager, or student, what they need to know in transforming the thinking in an organizatio
Effectiveness is the underlying theme for this introduction to disruptive innovation. The book tells the manager, or student, what they need to know in transforming the thinking in an organizatio
