What to say, how to say it, and why it matters: communicating with authority and honesty in an age of mistrust. Still struggling through the financial crisis that began in 2008, consumers aren't buyi
What to Say, How to Say It, Why It Matters If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. Th
This audio book gives you the tools to use language that builds, or rebuilds, trust, when the facts, actions, and record are on your side, but you just can’t quite get over that last hurdle
