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原文書 (6)
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$800以上 (6)
出版日期

2024年 (1)
2016~2017 (2)
2016年以前 (3)
裝訂方式

平裝 (3)
精裝 (3)
作者

Michael J. Baker (EDT)/ Michael Saren (EDT) (2)
Pauline Maclaran (EDT)/ Michael Saren (EDT)/ Barbara Stern (EDT)/ Mark Tadajewski (EDT) (2)
;Saren, Michael,Hassan, Louise M. (University of Birmingham, UK.),McGowan, Miriam (University of Birmingham, UK.),Smith, N. Craig (INSEAD, France.),Surman, Emma (University of Birmingham, UK.),Varman, (1)
Michael Saren (EDT)/ Pauline Maclaran (EDT)/ Christina Goulding (EDT)/ Richard Elliott (EDT)/ Avi Shankar (EDT) (1)
出版社/品牌

SAGE Publications UK (4)
PBKTYFRL (1)
Routledge UK (1)

三民網路書店 / 搜尋結果

6筆商品,1/1頁
Marketing Theory ─ A Student Text
滿額折
作者:Michael J. Baker (EDT); Michael Saren (EDT)  出版社:SAGE Publications UK  出版日:2016/05/16 裝訂:平裝
Marketing as a field of theoretical inquiry has grown exponentially over the past few decades to the point that there is now a very large and dense body of knowledge for scholars and students to navig
定價:3244 元, 優惠價:79 2563
無庫存,下單後進貨(到貨天數約45-60天)
Marketing Theory
滿額折
作者:Michael J. Baker (EDT); Michael Saren (EDT)  出版社:SAGE Publications UK  出版日:2016/05/16 裝訂:精裝
Marketing as a field of theoretical inquiry has grown exponentially over the past few decades to the point that there is now a very large and dense body of knowledge for scholars and students to navig
定價:9955 元, 優惠價:79 7864
無庫存,下單後進貨(到貨天數約45-60天)
The Sage Handbook of Marketing Theory
作者:Pauline Maclaran (EDT); Michael Saren (EDT); Barbara Stern (EDT); Mark Tadajewski (EDT)  出版社:SAGE Publications UK  出版日:2009/12/22 裝訂:精裝
This exciting new Handbook brings together the latest in debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors. Th
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
The Sage Handbook of Marketing Theory
作者:Pauline Maclaran (EDT); Michael Saren (EDT); Barbara Stern (EDT); Mark Tadajewski (EDT)  出版社:SAGE Publications UK  出版日:2009/12/22 裝訂:平裝
This collection gives greater conceptual cohesion to marketing theory by drawing together many disparate perspectives and presenting them in one volume. It covers the historical development of marketi
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Critical Marketing: Defining the Field
90折
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the sub
定價:3119 元, 優惠價:9 2807
無庫存,下單後進貨(到貨天數約45-60天)

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