Establishing Credibility as a Central Theme—Since professional success depends on managing and working within professional relationships, this textbook uses credibility or trust as a central principle
The Business Communication field is at a crossroads as communication technologies are reshaping how people communicate in the workplace.Business Communication: Developing Leaders for a Networked World
Helps students to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.
In Business Communication: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the fifth edition communicates why credibility is essential to effective communication. Integrated with Connect for Business Communication, Cardon provides a contemporary yet traditional view into the field, empowering students to learn bedrock communication principles while also staying up-to-date with cultural and technological changes in the business world―transforming them into leaders for a networked world.
