Business Communication: Developing Leaders for a Networked World

In Business Communication: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the fifth edition communicates why credibility is essential to effective communication. Integrated with Connect for Business Communication, Cardon provides a contemporary yet traditional view into the field, empowering students to learn bedrock communication principles while also staying up-to-date with cultural and technological changes in the business world―transforming them into leaders for a networked world.

作者：Peter W. Cardon
現職：University of Southern California

PART I: INTRODUCTION TO BUSINESS COMMUNICATION
Ch 1 Establishing Credibility

PART II: PRINCIPLES OF INTERPERSONAL COMMUNICATION
Ch 2 Interpersonal Communication and Emotional Intelligence
Ch 3 Team Communication and Difficult Conversations
Ch 4 Inclusion in a Diverse Workplace
Ch 5 Global Communication

PART III: PRINCIPLES FOR BUSINESS MESSAGES
Ch 6 Creating Effective Business Messages
Ch 7 Improving Readability with Style and Design
Ch 8 Email and Other Traditional Tools for Business Communication
Ch 9 Collaboration Tools and Social Media for Business Communication

PART IV: TYPE OF BUSINESS MESSAGES
Ch10 Routine Business Messages
Ch11 Persuasive Messages
Ch12 Bad-News Messages

PART V: REPORTS AND PRESENTATIONS
Ch13 Research and Planning for Business Proposals and Reports
Ch14 Completing Business Proposals and Reports
Ch15 Planning Presentations
Ch16 Delivering Presentations
Ch17 Employment Communication