Islamic Marketing and Branding: A Compendium of Theory and Practice, by TC Melewar and Sharifah Faridah Syed Alwi is a timely and topical book, addressing three core objectives. The first of its aims
A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding
A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding
