商品簡介
Islamic Marketing and Branding: A Compendium of Theory and Practice, by TC Melewar and Sharifah Faridah Syed Alwi is a timely and topical book, addressing three core objectives. The first of its aims is to give readers insights into branding and corporate marketing in the Islamic context, by enabling them to compare, contrast and comprehend how corporate-level notions such as corporate identity, corporate personality, corporate image and corporate reputations are operationalised within this framework and relate them to the concept of corporate brand equity.
作者簡介
Professor T C Melewar is a Professor of Marketing and Strategy at Middlesex University, London, UK, teaching Corporate Branding/Identity, Strategic Marketing Management and International Marketing on a range of undergraduate, MBA, and executive courses. TC was the Joint Editor-in-Chief for the Journal of Brand Management and now is the Emeritus Editor of the journal. He is also on the in the Editorial Advisory Board for the following journals: Journal of Marketing Communications, Corporate Reputation Review, Marketing Intelligence and Planning, Journal of Marketing Management and Corporate Communications: An International Journal. Sharifah Faridah Syed Alwi is a lecturer of Corporate Brand Marketing at Brunel Business School, London, teaching corporate brand management courses including applied corporate brand management, strategic corporate brand consulting and strategic corporate marketing. Her work has appeared in the European Journal of Marketing, Journal of Product and Brand Management, Marketing Intelligence and Planning, Corporate Reputation Review and Journal of Brand Management.
