Philip Kotler - 三民網路書店

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Philip Kotler （23）

PHILIP KOTLER （3）

Anders Parment Ph.D.,Philip Kotler,Gary Armstrong （2）

Den Huan Hooi/ Hermanwan Kartajaya/ Philip Kotler （2）

Gary Armstrong,Philip Kotler （2）

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共94筆商品，4/5頁

Quintessenz Des Strategischen Managements ― What You Really Need to Know to Survive in Business

90折

61.

Quintessenz Des Strategischen Managements ― What You Really Need to Know to Survive in Business

作者：Philip Kotler; Roland Berger; Nils Bickhoff 出版社：Springer Verlag 出版日：2016/05/26 裝訂：精裝

This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present t

定價：2500 元，優惠價：9 2250

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62.

Asian Competitors Case Book ― Marketing for Competitiveness in the Age of Digital Consumers

作者：Den Huan Hooi; Hermanwan Kartajaya; Philip Kotler 出版社：World Scientific Pub Co Inc 出版日：2019/02/28 裝訂：平裝

Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of oppor

定價：1540 元，優惠價：1 1540

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Winning at Innovation ― The A-to-f Model

90折

63.

Winning at Innovation ― The A-to-f Model

作者：Fernando Tr?酒 De Bes; Philip Kotler 出版社：Palgrave Macmillan 出版日：2015/01/14 裝訂：平裝

Innovate or Die! Companies that cannot innovate and develop new products, strategies and technologies to keep ahead in today's fast paced market will not succeed. Winning at Innovation presents a grou

定價：1400 元，優惠價：9 1260

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64.

Quintessenz Des Strategischen Managements ― What You Really Need to Know to Survive in Business

作者：Philip Kotler; Roland Berger; Nils Bickhoff 出版社：Springer Nature 出版日：2018/05/30 裝訂：平裝

定價：3150 元，優惠價：1 3150

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Transformational Sales ― Making a Difference With Strategic Customers

90折

65.

Transformational Sales ― Making a Difference With Strategic Customers

作者：Philip Kotler; Marian Dingena; Waldemar Pfoertsch 出版社：Springer Verlag 出版日：2015/09/03 裝訂：精裝

?Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and

定價：3150 元，優惠價：9 2835

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66.

Social Marketing ─ Changing Behaviors for Good

作者：Nancy R. Lee; Philip A. Kotler 出版社：SAGE Publications UK 出版日：2015/03/03 裝訂：平裝

Turning Principle into Practice Social Marketing: Influencing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to bring about social change. No ot

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95折

67.

行銷管理：亞洲觀點

作者：Philip Kotler 原著; 謝文雀編譯 出版社：華泰 出版日：2015/01/01 裝訂：平裝

本書有別於其他行銷教科書，所凸顯的基本優勢，包括：1.管理導向：聚焦於行銷管理者與高階管理成員在面對組織目標、能力、資源與市場需求、機會間調和所做的努力時，應處理的重大決策。 2.問題解決的分析方法：提出分析行銷管理問題時所需的觀念工具與架構。3.跨領域的觀點：從經濟學、行為科學、管理理論、數學等學門中引出豐富的發現，作為因應行銷挑戰的基本觀念與工具。 4.普遍性應用：應用策略性思維到行銷的所有領

定價：840 元，優惠價：95 798

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Marketing for Competitiveness ─ Asia to the World! In the Age of Digital Consumers

滿額折

68.

Marketing for Competitiveness ─ Asia to the World! In the Age of Digital Consumers

作者：Philip Kotler; Hermawan Kartajaya; Den Huan Hooi 出版社：World Scientific Pub Co Inc 出版日：2017/01/01 裝訂：平裝

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a

定價：952 元，優惠價：9 857

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滿額折

69.

Marketing for Competitiveness ─ Asia to the World! In the Age of Digital Consumers

作者：Philip Kotler; Hermawan Kartajaya; Den Huan Hooi 出版社：World Scientific Pub Co Inc 出版日：2017/01/30 裝訂：精裝

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a

定價：1870 元，優惠價：9 1683

無庫存，下單後進貨(採購期約4~10個工作天)

Principles of Marketing Scandinavian Edition：Scandinavian Edition

滿額折

70.

Principles of Marketing Scandinavian Edition：Scandinavian Edition

作者：Anders Parment Ph.D.; Philip Kotler; Gary Armstrong 出版社：Pearson Education Limited 出版日：2016/01/15 裝訂：平裝

定價：3024 元，優惠價：95 2873

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71.

Principles of Marketing Scandinavian Edition：Scandinavian Edition

作者：Anders Parment Ph.D.; Philip Kotler; Gary Armstrong 出版社：Pearson Education Limited 出版日：2020/07/23 裝訂：平裝

無法訂購

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02-25006600[分機130、131]。

72.

Strategic Marketing for non-profit Organisations:Pearson New International Edition：United States Edition

作者：Philip R. Kotler; Alan R. Andreasen 出版社：Pearson Education Limited 出版日：2013/11/01 裝訂：平裝

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90折

73.

THE ELUSIVE FAN

作者：Irving J. Rein; Philip Kotler; Ben Shields 出版社：Mcgraw-Hill; Inc. 出版日：2006/06/15 裝訂：精裝

Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the

定價：1048 元，優惠價：9 943

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滿額折

74.

Asian Competitors Case Book ― Marketing for Competitiveness in the Age of Digital Consumers

作者：Den Huan Hooi; Hermanwan Kartajaya; Philip Kotler 出版社：World Scientific Pub Co Inc 出版日：2019/02/28 裝訂：精裝

定價：3250 元，優惠價：95 3088

無庫存，下單後進貨(到貨天數約45-60天)

79折

75.

Consumer Neuroscience

作者：Moran Cerf ; Manuel Garcia-garcia ; Philip Kotler 出版社：Mit Pr 出版日：2017/11/16 裝訂：精裝

Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new field of behavioral economics draws on the insights of psych

定價：3000 元，優惠價：79 2370

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Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations

滿額折

76.

Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations

作者：Philip Kotler; Donald H. Haider; Irving Rein 出版社：Free Pr 出版日：2002/01/15 裝訂：平裝

Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "pl

定價：908 元，優惠價：79 717

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Building Global Biobrands: Taking Biotechnology to Market

滿額折

77.

Building Global Biobrands: Taking Biotechnology to Market

作者：Francoise Simon; Philip Kotler; Kevin Sharer (FRW) 出版社：Free Pr 出版日：2009/04/27 裝訂：平裝

From medicine and defense to food and cosmetics, biotechnological breakthroughs are creating huge new global market opportunities as well as unprecedented challenges. Companies from mega-pharmaceutic

定價：803 元，優惠價：79 634

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78.

Marketing Management

作者：Philip T. Kotler; Kevin Lane Keller 出版社：Pearson College Div 出版日：2015/06/07 裝訂：精裝

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Good Works! ― Marketing and Corporate Initiatives That Build a Better World...and the Bottom Line

滿額折

79.

Good Works! ― Marketing and Corporate Initiatives That Build a Better World...and the Bottom Line

作者：Philip Kotler; David Hessekiel; Nancy Lee; Christine Marshall (NRT) 出版社：Audible Studios on Brilliance audio 出版日：2016/07/26 裝訂：有聲書

Businesses can do well by doing good—Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed

定價：350 元，優惠價：1 350

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Principles of Marketing European Edition 7th edn

滿額折

80.

Principles of Marketing European Edition 7th edn

作者：Lloyd Harris; Nigel F. Piercy; Philip Kotler; Gary Armstrong 出版社：Pearson Education Limited 出版日：2016/10/27 裝訂：平裝

定價：2859 元，優惠價：95 2716

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Quintessenz Des Strategischen Managements ― What You Really Need to Know to Survive in Business

Asian Competitors Case Book ― Marketing for Competitiveness in the Age of Digital Consumers

Winning at Innovation ― The A-to-f Model

Quintessenz Des Strategischen Managements ― What You Really Need to Know to Survive in Business

Transformational Sales ― Making a Difference With Strategic Customers

Social Marketing ─ Changing Behaviors for Good

行銷管理：亞洲觀點

Marketing for Competitiveness ─ Asia to the World! In the Age of Digital Consumers

Marketing for Competitiveness ─ Asia to the World! In the Age of Digital Consumers

Principles of Marketing Scandinavian Edition：Scandinavian Edition

Principles of Marketing Scandinavian Edition：Scandinavian Edition

Strategic Marketing for non-profit Organisations:Pearson New International Edition：United States Edition

THE ELUSIVE FAN

Asian Competitors Case Book ― Marketing for Competitiveness in the Age of Digital Consumers

Consumer Neuroscience

Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations

Building Global Biobrands: Taking Biotechnology to Market

Marketing Management

Good Works! ― Marketing and Corporate Initiatives That Build a Better World...and the Bottom Line

Principles of Marketing European Edition 7th edn