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76筆商品,1/4頁
作者:Frank Supovitz (National Football League); Robert Goldwater  出版社:PBKWILTR  出版日:2024/10/10 裝訂:精裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
企業管理學報-第46卷第4期(110/12)
滿額折
出版社:臺北大學企業管理學系  出版日:2021/12/01 裝訂:平裝
The effects of intellectual capital compoenets of various valuation methodsDeterminants of customer loyalty of green products -The case of Gogoro in TaiwanThe influence of brand positioning and event marketing on brand layalty-The mediation roles of brand identification and brand personaliyt: The case of spectaror sport
庫存:2
定價:250 元, 優惠價:88 220
活動行銷:節慶、會議、展覽與觀光專案-旅館觀光叢書
滿額折
作者:Leonard H. Hoyle  出版社:揚智文化  出版日:2008/02/13 裝訂:平裝
◎概要說明活動宣傳、廣告、公共關係、e化行銷策略及成本預算。 ◎深入分析特定活動的行銷,例如協會集會、會議、公司集會、慶典及其他多種活動。 ◎省思未來的趨勢,以及提升活動參與率的創新策略。 ◎提供內容完整的附錄:包含媒體新聞稿、延請報導的聲明稿、廣播電視新聞稿、公共服務聲明稿、講者的「重點提示」稿以及媒體發送與追蹤服務的範本形式。
無庫存,下單後進貨(採購期約4~10個工作天)
定價:350 元, 優惠價:95 333
Born Into A Pandemic...: A Mother's Precious Gift
滿額折
作者:Ministry Event Marketing(ILT)  出版社:Lightning Source Inc  出版日:2021/04/01 裝訂:平裝
無庫存,下單後進貨(到貨天數約30-45天)
定價:768 元, 優惠價:1 768
Being Unique Is Okay...: Children Learn in Many Different Ways
滿額折
作者:Ministry Event Marketing(ILT)  出版社:Lightning Source Inc  出版日:2020/10/23 裝訂:平裝
無庫存,下單後進貨(到貨天數約30-45天)
定價:624 元, 優惠價:1 624
作者:Diego Rinallo  出版社:Bocconi Univ Pr  出版日:2018/03/01 裝訂:平裝
What is the role of events in the marketingcommunication mix? What goals can be legitimatelyattributed to events? How to use eventsto deliver memorable experiences? How to measureevent results and max
無庫存,下單後進貨(到貨天數約30-45天)
定價:1498 元, 優惠價:1 1498
Vendorland: Event Marketing Simlified
滿額折
作者:Gina Valentine  出版社:WORD & SPIRIT RESOURCES LLC  出版日:2023/09/25 裝訂:平裝
無庫存,下單後進貨(到貨天數約30-45天)
定價:190 元, 優惠價:1 190
The Event Marketing: Beyond Logistics & Planning
滿額折
作者:Allison Saget; Peter Vessenes  出版社:Kaplan  出版日:2006/01/01 裝訂:平裝
Event marketing is big business: U.S. corporations invest more than $300 billion a year in every kind of event-from webinars, tradeshows, product launches, and golf hospitality functions, to user gro
無庫存,下單後進貨(到貨天數約30-45天)
定價:872 元, 優惠價:79 689
作者:The Art Of Service  出版社:Independently published  出版日:2022/10/20 裝訂:平裝
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02-25006600[分機130、131]。
作者:Phillip Johnson  出版社:OUP Academic UK  出版日:2012/01/13 裝訂:精裝
Ambush marketing is any attempt to create an unauthorised or false association with an event thereby interfering with the legitimate contractual rights of the event's official marketing partners. Look
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Event Planning: Management & Marketing For Successful Events: Event Marketing Strategy
滿額折
作者:Sebrina Berringer  出版社:Independently published  出版日:2021/09/03 裝訂:平裝
無庫存,下單後進貨(到貨天數約30-45天)
定價:576 元, 優惠價:1 576
作者:Aline Perini  出版社:OUR KNOWLEDGE PUB  出版日:2023/11/23 裝訂:平裝
無庫存,下單後進貨(到貨天數約30-45天)
定價:1800 元, 優惠價:1 1800
Urban Events, Place Branding and Promotion: Place Event Marketing
90折
作者:Waldemar Cudny(EDI)  出版社:Routledge  出版日:2021/07/02 裝訂:平裝
無庫存,下單後進貨(到貨天數約30-45天)
定價:2383 元, 優惠價:9 2145
作者:Waldemar Cudny (EDT)  出版社:Routledge  出版日:2019/10/21 裝訂:精裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Consumer Behavior Knowledge for Effective Sports and Event Marketing
90折
作者:Lynn R. Kahle (EDT); Angeline G. Close (EDT)  出版社:Routledge UK  出版日:2010/10/25 裝訂:平裝
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals wi
無庫存,下單後進貨(到貨天數約45-60天)
定價:3239 元, 優惠價:9 2915
作者:Lynn R. Kahle (EDT); Angeline G. Close (EDT)  出版社:Routledge UK  出版日:2010/11/12 裝訂:平裝
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals wi
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
作者:Florian Neus  出版社:Springer  出版日:2020/04/20 裝訂:平裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Place Event Marketing in the Asia Pacific Region: Branding and Promotion in Cities
90折
作者:Waldemar Cudny(EDI)  出版社:Routledge  出版日:2023/05/31 裝訂:平裝
無庫存,下單後進貨(到貨天數約30-45天)
定價:2383 元, 優惠價:9 2145
作者:Waldemar Cudny(EDI)  出版社:Routledge  出版日:2021/08/20 裝訂:精裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Event Marketing: How To Successfully Promote Events, Festivals, Conventions, And Expositions, 2Nd Edition
滿額折
作者:Preston  出版社:John Wiley & Sons Inc  出版日:2012/02/24 裝訂:精裝
A modern, completely updated guide to effective event marketingAs the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strateg
無庫存,下單後進貨(到貨天數約30-45天)
定價:2660 元, 優惠價:9 2394
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