Event Marketing
商品資訊
ISBN13：9788885486249
出版社：Bocconi Univ Pr
作者：Diego Rinallo
出版日：2018/03/01
裝訂／頁數：平裝／172頁
規格：23.5cm*15.2cm (高/寬)
定價
：NT$ 1498 元無庫存，下單後進貨(到貨天數約30-45天)
下單可得紅利積點：44 點
商品簡介
作者簡介
商品簡介
What is the role of events in the marketingcommunication mix? What goals can be legitimatelyattributed to events? How to use eventsto deliver memorable experiences? How to measureevent results and maximize returns on investments?How to deal effectively with event agencies?Readers will find hands-on answers to all thesequestions in this book, written bearing in mind the knowledgeneeds of companies that want to employ eventsas part of their marketing communication mix. It will bea stimulating reading for brand, product, communicationand event managers, for account managers andcreative directors in event agencies, for marketing andcommunication students, and for all those who aspireto get a job in the world of marketing events.
作者簡介
Diego Rinallo is Associate Professor of Marketing and Consumer Culture at KEDGE Business School. Previously, he was an Assistant Professor at Bocconi University, where he obtained his PhD in Business Administration. His research investigates marketing and consumption from a cultural perspective, with a focus on gender issues, fashion, advertising, and spirituality/religion.
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。