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"Strategic Management of Technological Innovation, 4e" by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike oth

一、以個案引導主題：本版除第1章導論之外，每章章首會介紹一個新穎且有趣的個案，同時迎合國際趨勢更新「Netflix和串流服務之戰」、「Zeta能源公司和電池發展的『聖杯』」、「關於CRISPR-Cas9基因編輯的專利之爭」、「蘋果公司如何組織創新」、「麥格納國際公司的碳纖維『輕量化』計畫」五個個案。二、廣而精實的內容：有系統性地說明創新的特性與趨勢，藉以引導企業擬定創新策略，最後教導企業執行創新流程，提出務實的建議與作法。三、新增時事名詞：針對相關議題納入最近的時事名詞，如數位化(digitization)、策略性投資(strategic investment)、研發組合圖(R&D portfolio map)、專利主張實體(Patent Assertion Entity, PAE)、突破性創新者(breakthrough innovators)、腦力激盪法(brainstorming)、評價憂慮(evaluation apprehension)、產出限制(production blocking)、元分析(meta-analysis)、生產損失(production loss)、群體思維(group think)等概念。四、結合本土個案：根據原文每章的主題，精心挑選相應的本土個案延伸學習，本版因應台灣企業及組織現況更新「富強鑫用動態能力培養創新」、「談台灣的行動支付」、「臺鹽華麗轉身成為生技業」、「國泰金控『What if We Could的創新思維』」、「談健豪印刷的組織轉型」、「看全聯數位轉型的策略部署」六個個案。

"Strategic Management of Technological Innovation, 2e" by Melissa Schilling is the first comprehensive, rigorous and yet accessible text for the Technology and Innovation Management course. Unlike oth

Strategic Management of Technology and Innovation by Melissa Schilling is the first truly comprehensive, rigorous and yet accessible text for the Technology Management course. Unlike existing books fo

Strategic Management of Technology and Innovation by Melissa Schilling is the first truly comprehensive, rigorous and yet accessible text for the Technology Management course. Unlike existing books fo

Melissa Schilling’s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management proc

Analyze. Formulate. Implement. This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbo

There continues to be much interest in the business and academic communities in the concept of strategic competencies or core capabilities, in other words, how organisations define and differentiate t

There continues to be much interest in the business and academic communities in the concept of strategic competencies or core capabilities, in other words, how organisations define and differentiate t

Management of technology (MOT) is a field of study dedicated to the planning and ongoing assessment of technology in organizations, incorporating the innovation, development, and engineering processes

For executives, Birchall (learning and teaching services, Henley Management College, UK) and Tovstiga (Henley Management College, UK) explain issues surrounding the implementation of innovation and us

Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries. This book is timely with its critical examination of

Reflecting the emergence of new organizational forms and hybrid organizations, this edited collection explores the processes of exchange, collaboration and technological management that have changed o

Technology-based industries have come to account for ever-greater shares of economic activity during the last 30 years. Recently, rapid, digitally-enabled technological change has generated new opport

The field of project management experiences conceptual, technological, and decision issues when projects are created, implemented, and executed without the needed strategic connection. It is important

A comprehensive guide to digital entrepreneurship, bridging academic research and industry practice. Morabito provides a strategic overview of the main challenges and trends related to digital entrepreneurship, structured in three parts. Part I focuses on strategy and management issues, guiding readers through the theory and practice of building, implementing and growing new digital ventures and outlining the skills that are necessary for digital entrepreneurs to succeed and lead. Part II focuses on digital business systems, describing the main technological aspects that support and comprise the core infrastructure for digital entrepreneurship, including social media and the Internet of Things. Finally, Part III provides analyses of three core industries in which digital ventures are particularly important: fintech, manufacturing and fashion. Digital Entrepreneurship will appeal to students and researchers in the areas of digital strategy/innovation and information systems management.

A comprehensive guide to digital entrepreneurship, bridging academic research and industry practice. Morabito provides a strategic overview of the main challenges and trends related to digital entrepreneurship, structured in three parts. Part I focuses on strategy and management issues, guiding readers through the theory and practice of building, implementing and growing new digital ventures and outlining the skills that are necessary for digital entrepreneurs to succeed and lead. Part II focuses on digital business systems, describing the main technological aspects that support and comprise the core infrastructure for digital entrepreneurship, including social media and the Internet of Things. Finally, Part III provides analyses of three core industries in which digital ventures are particularly important: fintech, manufacturing and fashion. Digital Entrepreneurship will appeal to students and researchers in the areas of digital strategy/innovation and information systems management.