MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Sixth Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you c
Kessler and McDonald's WHEN WORDS COLLIDE is praised by students for its straightforward and clear-almost conversational-presentation of grammar. This versatile grammar and usage handbook will work f
Biagi (communication studies, California State U., Sacramento) offers students a textbook on mass media and its impact on everyday life. She discusses various media types, advertising, public relation
Kessler and McDonald's WHEN WORDS COLLIDE is praised by students for its straightforward and clear-almost conversational-presentation of grammar. This versatile grammar and usage handbook will work f
Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong em
