商品簡介
Biagi (communication studies, California State U., Sacramento) offers students a textbook on mass media and its impact on everyday life. She discusses various media types, advertising, public relations, and issues like politics, culture, law and regulation, ethics, and global media. Coverage incorporates digital media, analysis of changing delivery systems for news and information, and discussion of current issues. Each industry chapter contains career information. Updated, this edition also has video lessons on the companion website and new culture, money, world, people, and audience media/impact boxes. The website also contains quizzes, flashcards, images, and an ebook. Annotation c2012 Book News, Inc., Portland, OR (booknews.com)
