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倒數三天!簡體曬書節單本79折,5本7折

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344筆商品,2/18頁
Essential vitamins and nutrition: Vitamins Decoded: Your Comprehensive Handbook for Well-Being
作者:Nora Nutriguide  出版社:Independently published  出版日:2024/04/29 裝訂:平裝
定價:360 元, 優惠價:1 360
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Equity Detectives: Advancing EEO Investigation Methods: EEO Investigations Decoded: A Practical Approach
作者:Natalia Birckett  出版社:Lightning Source Inc  出版日:2024/05/21 裝訂:平裝
定價:1320 元, 優惠價:1 1320
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Soil Science Decoded: Easy and Effective Techniques to Increase Nutrients, Boost Harvests, and Fight Pests Naturally for a Beautiful Organic
滿額折
作者:Earthenink Publishing  出版社:Lightning Source Inc  出版日:2024/04/27 裝訂:平裝
定價:560 元, 優惠價:1 560
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Dad Life Decoded: Navigating the Joys and Challenges of Fatherhood and Practical Tips and Insights for Simplifying the Adventure of Pare
作者:John Anderson  出版社:Independently published  出版日:2024/03/09 裝訂:平裝
定價:587 元, 優惠價:1 587
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The Rose Code
滿額折
作者:Kate Quinn  出版社:HarperCollins Publishers  出版日:2022/06/09 裝訂:平裝
1940, Bletchley Park, Buckinghamshire. Three very different women are recruited to the mysterious Bletchley Park, where the best minds in Britain train to break German military codes. Vivacious debutante Osla has the dashing Prince Philip of Greece sending her roses - but she burns to prove herself as more than a society girl, working to translate decoded enemy secrets.Self-made Mab masters the legendary codebreaking machines as she conceals old wounds and the poverty of her East-End London upbringing. And shy local girl Beth is the outsider who trains as one of the Park's few female cryptanalysts. 1947, London.Seven years after they first meet, on the eve of the royal wedding between Princess Elizabeth and Prince Philip, disaster threatens. Osla, Mab and Beth are estranged, their friendship torn apart by secrets and betrayal. Yet now they must race against the clock to crack one final code together, before it's too late, for them and for their country.If you loved The Crown, don't mis
外文限時優惠
定價:549 元, 優惠價:75 411
庫存:3
The British Bloke, Decoded:From Banter to Man-Flu. Everything finally explained.
滿額折
作者:Geoff Norcott  出版社:Octopus Publishing Group  出版日:2024/06/06 裝訂:平裝
定價:604 元, 優惠價:95 573
預購中
行銷前必修的購物心理學:徹底推翻被誤解的消費行為,揭開商品大賣的祕密【十週年暢銷增訂版】
滿額折
作者:菲爾‧巴登  出版社:商周文化  出版日:2024/05/09 裝訂:平裝
《快思慢想》行銷實戰版亞馬遜網路書店讀者4.4星好評以行為經濟學、心理學、神經經濟學為基底,讓你懂得如何在最難察覺的小細節,啟動暢銷的大關鍵!了解消費者行為是行銷人最重要也最根本的能力,但行銷人同時也都明白,對於了解個人與集體行為,行銷存在很大的盲點。行銷人都曾遇過類似這樣的情況:◆新產品的第一支廣告成功爆紅,一砲打響知名度。但是相同訴求、乘勝追擊的第二支廣告卻徹底失敗?◆產品改採更新潮、更時尚的新包裝,同時投入驚人預算大打廣告,銷售成績卻一落千丈?◆新產品在上市前進行了種種市場調查,潛在顧客一致看好、表明願意購買,然而正式推出時卻慘遭滑鐵盧?以往的行銷活動,都假設消費者明白並且可以正確敘述他們行為及決策背後的心理機制。盲點就在於:行銷人忽略了人們在做決策時會受到各種直覺和潛意識的巨大影響。《行銷前必修的購物心理學》是一本劃時代的著作,將決策科學置於行銷的中心,分析實證依據以揭開人們購物的原因。本書提供了條理分明的架構,可將品牌管理最佳化,並提高產品和服務的關聯性與可信度。這本全方位的著作囊括了大量的真實案例研究和經過無數測試的策略,幫助行銷人員深刻了解潛在消費者的行為,並將這些知識用於日常工作,藉此鎖定成功行銷的關鍵。作者藉由破解產品、服務與品牌的密碼,揭開消費者在選擇產品時連自己都沒有察覺到的購物心理,例如:◆在自助餐中,只要將平凡無奇的花椰菜移到取餐動線的最前方,就能增加10%至15%的消費量。◆只要將冰櫃的蓋子從透明的改為不透明的,就能將吃冰淇淋的人數從30%降低到14%。◆即便是營養專家,在宴會中拿到大號冰淇淋碗的人,也會替自己多盛裝31%的冰淇淋。作者在書中透過大量的案例分析與彩色圖片,具體展示如何將這些研究結果實際應用在行銷規劃與活動上,協助公司大幅提升產品的差異化、訊息的可信度,以及品牌的辨識度。讓行銷人得以掌握每個環環相扣的細節,巧妙安排最有效的行銷方案,讓消費者在察覺之前就已經掏腰包埋單。《行銷前必修的購物心理學》是第一本將康納曼教授(Daniel Kahneman)的諾貝爾獎得獎之作應用於行銷和廣告的著作。增訂版同樣維持兼具新知、實用與趣味的特色,是行銷、廣告、傳播、公關、設計等領域工作者所必讀!※本書為《行銷前必修的購物心理學》增訂版大力推薦丁菱娟/影響力品牌學院創辦人何清輝/BBDO黃禾國際廣告公司營運董事、臺灣師範大學設計研究所兼任教授邱
新書特惠
定價:520 元, 優惠價:79 410
庫存 > 10
Decoded
作者:Sara Marx  出版社:Perseus Distribution Services  出版日:2011/11/15 裝訂:平裝
Shay Cooper was good at her job. As an FBI agent she broke criminals?until they broke her.Recovery seems unlikely until her mentor proposes she return to work at the training academy near her hometown
定價:558 元, 優惠價:1 558
無庫存,下單後進貨(到貨天數約30-45天)
Decoded
滿額折
作者:Debra Webb  出版社:Harlequin Books  出版日:2011/11/01 裝訂:平裝
Slade Keaton was the man Maggie James fell in love with?until she learned he was a lie. Escaping a hit meant for him, she found herself on the run?fleeing a danger she couldn't comprehend with a man s
定價:210 元, 優惠價:79 166
無庫存,下單後進貨(到貨天數約30-45天)
Decoded
滿額折
作者:Mai Jia; Olivia Milburn (TRN); Christopher Payne (TRN)  出版社:Farrar Straus & Giroux  出版日:2014/02/11 裝訂:精裝
One of China’s bestselling novels, an unusual literary thriller that takes us deep into the world of code breakingIn his gripping debut novel, Mai Jia reveals the mysterious world of Unit 701, a top-s
定價:910 元, 優惠價:79 719
無庫存,下單後進貨(到貨天數約30-45天)
Decoded
滿額折
作者:Jay-Z  出版社:Spiegel & Grau  出版日:2010/11/16 裝訂:精裝
Decoded is a book like no other: a collection of lyrics and their meanings that together tell the story of a culture, an art form, a moment in history, and one of the most provocative and successful a
定價:1750 元, 優惠價:79 1383
無庫存,下單後進貨(到貨天數約30-45天)
Decoded
滿額折
作者:Mai Jia; Olivia Milburn (TRN); Christopher Payne (TRN)  出版社:St Martins Pr  出版日:2015/03/03 裝訂:平裝
"One of China's bestselling novels, an unusual literary thriller that takes us deep into the world of code breaking In his gripping debut novel, Mai Jia reveals the mysterious world of Unit 701, a top
定價:700 元, 優惠價:79 553
無庫存,下單後進貨(到貨天數約30-45天)
Decoded
滿額折
作者:Mai Jia  出版社:Penguin Global  出版日:2014/02/06 裝訂:平裝
Decoded tells the story of Rong Jinzhwen, one of the great code-breakers in the world.A semi-autistic mathematical genius, Jinzhen is recruited to the cryptography department of China's secret service
定價:824 元, 優惠價:79 651
無庫存,下單後進貨(到貨天數約45-60天)
Decoded
79折
作者:Mai Jia  出版社:Penguin Classics UK  裝訂:平裝
定價:714 元, 優惠價:79 564
無庫存,下單後進貨(到貨天數約45-60天)
Decoded
滿額折
作者:Sheeba Sojanar  出版社:WHITE FALCON PUB  出版日:2022/10/26 裝訂:平裝
定價:530 元, 優惠價:1 530
無庫存,下單後進貨(到貨天數約30-45天)
Decoded
滿額折
作者:Jay-Z  出版社:Random House Inc  出版日:2011/11/01 裝訂:平裝
Expanded paperback edition of the acclaimed New York Times bestseller features 16 pages of new material, including 3 new songs decoded. ? Decoded is a book like no other: a collection of lyrics and th
定價:1050 元, 優惠價:79 830
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Decoded Deception
滿額折
作者:Todd R. Mcintyre  出版社:Balboa Pr  出版日:2018/06/14 裝訂:精裝
定價:1013 元, 優惠價:1 1013
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Decoded Deception
滿額折
作者:Todd R. Mcintyre  出版社:Balboa Pr  出版日:2018/06/14 裝訂:平裝
定價:420 元, 優惠價:1 420
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Tarot Decoded
作者:Christy A. Schmidt  出版社:Blurb Inc  出版日:2021/02/26 裝訂:平裝
定價:1890 元, 優惠價:1 1890
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Feedback Decoded
作者:Neelacantan B  出版社:HARPERCOLLINS 360  出版日:2021/07/27 裝訂:平裝
定價:520 元, 優惠價:1 520
無庫存,下單後進貨(到貨天數約30-45天)
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