After failing at twenty-two other jobs, Barbara Corcoran borrowed $1000 from her boyfriend, quit her job as a diner waitress, and started a tiny real estate office in New York City. Using twenty-four
The Marketing Playbook is the step-by-step guide to understanding and applying the five plays that helped make Microsoft a huge success in each market. Just as a coach diagrams plays for his team to
Thirteen years ago, Tom Hopkins, the top real estate sales trainer in the country, published How to Master the Art of Listing and Selling Real EstateA-the industryA's bibleA-which has consistently so
ItA's an all too common scenario: A great company breaks from the pack; the analysts are in love, the smiling CEO appears on the cover of BusinessWeek and Fortune, the stock soars. Two years later, t
For more than twenty-five years, in publications such as Texas Monthly, Esquire, Fortune, and now The New York Times, Joe Nocera has shed new light on the giants of the business world - Warren Buffet
The ultimate guide to customer satisfaction, from the people who understand it better than anyone For nearly forty years, J. D. Power and Associates has been synonymous with measuring customer satis
From the bestselling author of What the CEO Wants You to KnowA-how to rethink sales from the outside in A"We have to face the truth: the process of selling is broken. Customers have more choices and
How to find the A"soft innovationA" that will make your product, service, school, church, or career worth talking about We live in an era of too much noise, too much clutter, too many choices, and t
What do you do when your life feels as busy as a three-ring circus? Juggling Elephants tells a simple but profound story about one man with a universal problem. Mark has too much to do, too many pri
A"I travel the country speaking about No ManA's Land to entrepreneurs and business leaders. Wherever I go, I get the same response. Listeners approach me with sadness in their eyes and say, A'Doug, i
Reveals how an east coast American bank became one of the nation's fastest-growing brands, drawing on the perspectives of its founder to reveal the company's strategies about customer service, trainin
A"Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I donA't care, as long as itA's shiny and new.A" Wait. According to bestselling
Bruce Greenwald, one of the nationA's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his h
The New York Times bestseller by the most talked about woman in American business. For five and a half years, Carly Fiorina led Hewlett-Packard through major internal changes, the worst technology s
Everyone knows that Toyota has had an amazing twenty-five- year run, rising from a humble Japanese start-up to a thriving global giant. But how did it pass Ford and GM to become the worldA's largest
Everyone knows Scott Adams, the creator of Dilbert, as the king of workplace humor. His insights into the crazy world of business have long been on display in his hugely popular comic strip and bests
A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have joined tribes, be they religious, ethnic, political, or eve
Don KeoughA-a former top executive at Coca-Cola and now chairman of the elite investment banking firm Allen & CompanyA-has witnessed plenty of failures in his sixty-year career (including New Coke).
Thousands of business books are published every yearA- Here are the best of the best After years of reading, evaluating, and selling business books, Jack Covert and Todd Sattersten are among the most
Who is Roy Spence and what makes him the A"Pied Piper of PurposeA"? Over the last thirty-five years, Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Walm
