After winning the Great Annual Carpet Race, the indomitable Zal Thesa and Zara Aura are back to race again. But as they prepare for the ultimate flying race, they discover a plot to sabotage the compe
Tungate, a journalist specializing in media, marketing, and communication, examines the world of fashion from a brand perspective. He draws on interviews with individuals working in fashion to detail
Branding practices in the fashion industry are examined in the second edition of this book, which has been revised to include new trends (such as Internet blogging) as well as new companies. Tungate,
