The …on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but n
The inside scoop on boosting sales through spot-on analyticsRetailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of reta
Combining research with success stories from large and small firms, the authors offer advice on boosting sales without increasing expenses. They describe techniques for every aspect of a complete sal
