在資訊流與市場變動劇烈的時代，《Sixty Trends in Sixty Minutes》為企業提供快速洞察未來的指南。作者 Sam Hill 以簡潔筆法歸納六十個將影響行銷與品牌發展的主要趨勢，說明如何區辨短期風潮與深層變革。書中探討都市化、全球網絡、人口結構與消費心理的變化，並提供領導者實用工具，協助團隊舉辦趨勢分析工作坊。全書視野開闊、語氣務實，適合企業決策者、行銷主管與創新從業者閱讀。A showcase of the sixty trends that will have the biggest impact on business in the next decadeIn Sixty Trends in Sixty Minutes (A Brandweek Book), top marketer Sam Hill, author of the bestselling Radical Marketing, highlights the trends that will have the biggest impact on marketing, brand management, and product development within the next decade. He separates the momentary fads from the lasting movements and reveals why trends matter, where they come from, and how to exploit them. He also describes the ten factors that will influence current trends and trends to come, such as exponential population growth, urbanization, interconnectedness, and the decreasing role of work in our lives. With these valuable insights in hand, business leaders will learn how to differentiate their product on
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