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The Fusion Marketing Bible ─ Fuse Traditional Media, Social Media, and Digital Media to Maximize Marketing
75 折
出版日:2012/08/31 作者:Safko  出版社:Mcgraw-Hill; Inc.  裝訂:平裝
Lon Safko, author of the bestselling book The Social Media Bible, reveals the next step to successful marketing in today's digital world with FUSE! Fusion Media Marketing. Where most businesses view s
優惠:Mcgraw-Hill 書展 優惠價: 75 627
庫存:1
Left Turn: How Liberal Media Bias Distorts the American Mind
滿額折
出版日:2021/02/02 作者:Tim Groseclose  出版社:DREAMSCAPE MEDIA  裝訂:有聲書
優惠價: 1 874
庫存:1
Media
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出版日:2011/09/12 作者:Allison Graham (EDT); Sharon Monteith (EDT)  出版社:Univ of North Carolina Pr  裝訂:平裝
This volume of The New Encyclopedia of Southern Culture examines how mass media have shaped popular perceptions of the South--and how the South has shaped the history of mass media. An introductory ov
優惠價: 1 2320
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The Social Media Sales Revolution
75 折
出版日:2011/08/16 作者:Landy Chase And Kevin Knebl  出版社:Mcgraw-Hill; Inc.  裝訂:精裝
Cold-calling is history—your future is in social media! The growth of LinkedIn, Twitter, and Facebook have revolutionized how business is done. Professionals of every type-including your prospective b
優惠:Mcgraw-Hill 書展 優惠價: 75 638
庫存:2
Media Literacy Workbook
滿額折
出版日:2022/12/21 作者:5d Media  出版社:LITTLE PUSS PR  裝訂:平裝
優惠價: 1 869
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出版日:2014/06/11 作者:Apress Media (COR)  出版社:Springer-Verlag New York Inc  裝訂:平裝
Beginning iOS Media App Development is a ground-breaking tutorial that explores the near limitless, programmable audio-visual capabilities of the iPhone, iPad and iPod touch using real-world examples
優惠價: 1 1900
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出版日:2012/01/01 作者:Peter Steven  出版社:Paul & Co Pub Consortium  裝訂:平裝
Recognizing Canada’s long-held reputation for producing high-quality media—from the Canadian Broadcasting Corporation and National Film Board documentaries to children’s programming—this study reveals
優惠價: 1 1080
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Media Libel Law 2011-12
90 折
出版日:2011/12/13 作者:Inc. Media Law Resource Center (EDT)  出版社:Oxford Univ Press USA  裝訂:平裝
Updated and published annually, the Media Law Resource Center and Oxford University Press have partnered to produce valuable, easy-to-use 50-State Survey compendiums of the law in all U.S. jurisdictio
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Steampunk Christmas: Satirical Media
滿額折
出版日:2024/12/07 作者:Satirical Media  出版社:Lightning Source Inc  裝訂:平裝
優惠價: 1 1438
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Media Authorship
90 折
出版日:2012/11/30 作者:Cynthia Chris (EDT); David a Gerstner (EDT)  出版社:Taylor & Francis  裝訂:精裝
Contemporary media authorship is frequently collaborative, participatory, non-site specific, or quite simply goes unrecognized. In this volume, media and film scholars explore the theoretical debates
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Media Authorship
90 折
出版日:2012/11/30 作者:Cynthia Chris (EDT); David a Gerstner (EDT)  出版社:Taylor & Francis  裝訂:平裝
Contemporary media authorship is frequently collaborative, participatory, non-site specific, or quite simply goes unrecognized. In this volume, media and film scholars explore the theoretical debates
優惠價: 9 2321
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Evil Media
79 折
出版日:2012/08/17 作者:Matthew Fuller; Andrew Goffey  出版社:Mit Pr  裝訂:精裝
Evil Media develops a philosophy of media power that extends theconcept of media beyond its tried and trusted use in the games of meaning, symbolism, and truth. Itaddresses the gray zones in which med
出版日:2012/07/27 作者:Noah Berlatsky (EDT)  出版社:Greenhaven Pr  裝訂:平裝
Collects essays about violence in the media, highlighting its effects on children, its relationship with sex, and government regulation.
優惠價: 1 2028
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出版日:2012/02/29 作者:Wayne Errington; Narelle Miragliotta  出版社:Oxford Univ Press USA  裝訂:平裝
Media and Politics 2e offers a thorough introduction to the politics of the Australian media, particularly the effect that Australia's liberal democratic tradition has on the operation and structure o
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
出版日:2012/01/03 作者:W. James Potter  出版社:SAGE Publications UK  裝訂:平裝
For students in communications studies, this volume on mass media examines the effects of media on culture and explores its influence on the personal beliefs of consumers. Beginning with an overview o
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Media
滿額折
出版日:2011/09/12 作者:Firth; Lisa; Kirby; Carolyn  出版社:Cambridge Media Group  裝訂:平裝
優惠價: 95 378
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Media Politics
79 折
出版日:2011/08/08 作者:Shanto Iyengar  出版社:W W Norton & Co Inc  裝訂:平裝
Iyengar (political science, Stanford U.) offers a comprehensive introduction to the relatively recent co-evolution of media and politics in the United States. He describes media strategies for winning
優惠:外文書周末優惠-單79雙75 優惠價: 79 2470
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Media Literacy―Keys to Interpreting Media Messages
滿額折
出版日:2007/11/30 作者:Art Silverblatt  出版社:Greenwood Pub Group  裝訂:平裝
One of the principle and enduring goals of Media Literacy is to enable students to realize a healthy independence from the pervasive influence of the media. To that end, the text provides a critical a
優惠:外文書周末優惠-單79雙75 優惠價: 79 961
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Media Psychology
90 折
出版日:2003/02/01 作者:David Giles  出版社:Taylor & Francis  裝訂:平裝
Media Psychology examines the impact that 21st century media use has on human behavior, from teenage crushes on pop stars to soap fandom in adulthood. It brings together North American communication r
優惠價: 9 3100
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Media Psychology
90 折
出版日:2003/02/01 作者:David Giles  出版社:Taylor & Francis  裝訂:精裝
Media Psychology examines the impact that 21st century media use has on human behavior, from teenage crushes on pop stars to soap fandom in adulthood. It brings together North American communication r
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Socializing Medicine: Health Humanities and East Asian Media
滿額折
出版日:2025/01/06 作者:Edited by Pao-chen Tang; Yuqian Yan; Ling Zhang  出版社:香港大學出版社  裝訂:精裝
In Socializing Medicine, Pao-chen Tang, Yuqian Yan, and Ling Zhang explore the intersections of medicine, health, and East Asian media. Interweaving archival research, audiovisual analyses, and theoretical insights from the emerging field of health humanities, the book reveals the multifaceted ways in which the mass media—from photography and film to television and live streaming—has been deployed as a tool for controlling medicine and health, privileging those with power and authority from the early twentieth century to the present. Adopting anti-colonial and anti-capitalist perspectives, the contributors in this volume challenge the dominant mediations of health against the backdrop of imperialism, Cold War geopolitical tensions, and neoliberal capitalism. Collectively, they advocate for alternative understandings of medical culture through media productions that envision accessible and equitable healthcare practices.
優惠:香港大學書展 優惠價: 79 1714
庫存:4
Matilda (media tie-in)
滿額折
出版日:2022/11/01 作者:Roald Dahl  出版社:Viking Books for Young Readers  裝訂:平裝
Soon to be a Netflix film! This classic story by Roald Dahl is about to get its Netflix debut, based on the musical inspired by the original 1988 novel.Matilda Wormwood is a sweet, exceptional young girl, but her parents think she's just a nuisance. She expects school to be different, but there she has to face the dreaded Mrs. Trunchbull, a terror of a headmistress. Soon Matilda realizes that she can wield her genius in more ways than one--she has remarkable powers which help her fight back. It will take extraordinary skill and exceptional strength to stand up for what's right, and Matilda might just be the one to do it!
優惠:外文書周末優惠-單79雙75 優惠價: 79 241
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Media Training 101: A Guide To Meeting The Press
50 折
出版日:2003/09/29 作者:Stewart  出版社:John Wiley & Sons Inc  裝訂:精裝
Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies
優惠:外文優惠50 優惠價: 5 722
庫存:1
New Media, Old Media
90 折
出版日:2016/01/20 作者:Hongyi Lai  出版社:Routledge UK  裝訂:精裝
New Media, Old Media is a comprehensive anthology of original and classic essays that explore the tensions of old and new in digital culture. Leading international media scholars and cultural theorist
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Social Media
滿額折
出版日:2015/01/07 作者:Acred Cara  出版社:Cambridge Media Group  裝訂:平裝
優惠價: 95 378
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出版日:2012/10/26 作者:No'l Merino (EDT)  出版社:Greenhaven Pr  裝訂:平裝
Explores controversies surrounding media ethics, looking at the standards to which journalists are held, the relationship between telling the truth and ethical concerns, and the influence of new techn
優惠價: 1 1920
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Media Capital
90 折
出版日:2012/10/23 作者:Aurora Wallace  出版社:Univ of Illinois Pr  裝訂:精裝
In a declaration of the ascendance of the American media industry, nineteenth-century press barons in New York City helped to invent the skyscraper, a quintessentially American icon of progress and as
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Media Capital
90 折
出版日:2012/10/23 作者:Aurora Wallace  出版社:Univ of Illinois Pr  裝訂:平裝
In a declaration of the ascendance of the American media industry, nineteenth-century press barons in New York City helped to invent the skyscraper, a quintessentially American icon of progress and as
優惠價: 9 923
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Urban Media Cultures
滿額折
出版日:2012/08/16 作者:Susa Pop (EDT); Ursula Stalder (EDT)  出版社:Natl Book Network  裝訂:平裝
Whether computer-animated light installations, light projections or mechanical media surfaces, it is impossible to imagine contemporary architecture without media facaes. This volume "Urban Media Cul
優惠價: 1 2520
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Media Studies
90 折
出版日:2012/06/22 作者:Julian Mcdougall  出版社:Taylor & Francis  裝訂:精裝
There have been seismic shifts in what constitutes (the) media in recent years with technological advances ushering in whole new categories of producers, consumers and modes of delivery. This has been
優惠價: 9 3510
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出版日:2012/03/13 作者:Signe Rousseau  出版社:Palgrave Macmillan  裝訂:精裝
Food Media charts the growth of this popular entertainment category and the emergence of celebrity chefs, such as Jamie Oliver and Rachael Ray, and popular trends, such as foodies, food porn, and food
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Media and Terrorism
90 折
出版日:2012/01/24 作者:Des Freedman (EDT); Daya Kishan Thussu (EDT)  出版社:SAGE Publications UK  裝訂:精裝
This collection of eighteen articles on terrorism and the media examines the role of media in the formulation of the international discourse surrounding terrorism and explores the way in which media c
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
出版日:2011/12/22 作者:Peter Lunt; Sonia Livingstone  出版社:SAGE Publications UK  裝訂:精裝
Lunt (media and communication, U. of Leicester, UK) and Livingstone (social psychology, London School of Economics and Political Science, UK) examine the relationship of the UK's Office of Communicati
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
出版日:2011/12/15 作者:Gayle Brewer (EDT)  出版社:Palgrave Macmillan  裝訂:平裝
This edited textbook brings together broad and cutting-edge coverage of the core areas in media psychology for undergraduate, introductory-level students. Covering persuasion and influence, interactio
優惠價: 1 3597
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出版日:2010/07/30 作者:Gali Einav (EDT)  出版社:Springer Verlag  裝訂:精裝
The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in the history
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
出版日:2008/08/31 作者:Mark J. Rozell (EDT); Jeremy D. Mayer (EDT)  出版社:Rowman & Littlefield Pub Inc  裝訂:精裝
Media Power, Media Politics examines the role and influence of the media in every sphere of American politics. Organized thematically, the book analyzes the relationship between the media and key inst
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
出版日:2008/08/31 作者:Mark J. Rozell (EDT); Jeremy D. Mayer (EDT)  出版社:Rowman & Littlefield Pub Inc  裝訂:平裝
Media Power, Media Politics examines the role and influence of the media in every sphere of American politics. Organized thematically, the book analyzes the relationship between the media and key inst
優惠價: 1 3900
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出版日:2006/05/15 作者:Andrew Tolson  出版社:Columbia Univ Pr  裝訂:平裝
Over the past twenty years, a focus on broadcast talk has emerged as an innovative approach to studying the media. Adapting perspectives derived from Discourse and Conversation Analysis, this approach
優惠價: 1 2517
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出版日:2005/12/30 作者:Donald Matheson  出版社:McGraw-Hill  裝訂:平裝
Some of the most important questions regarding the relationship between media and culture are about communication. How are the meanings which make up a culture shared in society? How is power performe
優惠價: 1 2150
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New Media Cultures
滿額折
出版日:2004/10/28 作者:P. David Marshall  出版社:Lightning Source Inc  裝訂:平裝
New Media Cultures provides a comprehensive analysis of the value of cultural studies in the face of new media, and the changes necessary for cultural studies to tackle the issues that new media prese
優惠:外文書周末優惠-單79雙75 優惠價: 79 1752
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