Willingness

This book investigates and analyzes the way in which factors such as communication apprehension, self-perceived communicative competence and group dynamics influence the communicative behavior of a fo

In 1938 Brian Kingcome joined the RAF with a permanent commission and was posted to No.65 Fighter Squadron at Hornchurch, soon to be equipped with the Spitfire, and so it came about that Brain flew th

With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate willingness-to-pay. It works as an additional interview scene appended to conjoint analysis and offers

These insights from many years of Zen meditation practice appeal to a wide range of spiritual traditions and explore topics such as the difference between process and content, notions of right and wro

This book offers a comprehensive account of individual differences variables as well as contextual factors that impinge on second language learners’ willingness to communicate (WTC). Firstly, it adopt

Over three short years, Michael Pond's alcoholism cost him everything: his job as an addictions therapist, his a million-dollar home, and his family, leaving him homeless and penniless. In The Couch o

This book integrates the findings of a quantitative study with a qualitative multiple case study to generate new insights into students? willingness to communicate (WTC) within the Chinese EFL classro

Written for riders who wish to extend their horses’ athletic lives and make them better, happier performers, this guide defines the practice of collection and explains how to train horses in it. Colle

★經營者必看★★稻盛和夫：決定經營存亡的就是定價策略★★Nike、松下、迪士尼、任天堂……持續獲利的法則★通膨、能源危機、景氣衰退……為何有些企業「不降價」，業績反而直線成長，甚至有辦法降低消費者痛感？▌ 首先要知道，制定價格是一門科學•「行情價」大概落在這個區間，超過了就不必考慮。•雖然沒搶到「早鳥票」，但幸好完售前還能買到。•畢竟是偏遠的渡假勝地，果汁貴了點也還算合理。這些都是消費者面對價格時會有的盤算。定價是一門整合評估價值、成本、競爭（市場）和消費者心理的學問。如何引導消費者選擇中間價（松竹梅法則）？怎樣創造買愈多賺愈多的念頭（分層定價）？提供免費服務的公司靠什麼賺到錢（吸客噱頭）？24種企業都搶著要學的定價策略大公開。▌ 低價力拼營業額out！你更該追求「可持續的利潤」•景氣衰退，Nike的營益率卻直線成長，甚至市佔率還創下歷史新高。•BALMUDA烤麵包神器貴桑桑，但消費者為「體驗美好」卻毫不手軟。•松下電器推出不打折「指定價格制」，口碑相傳的頂級吹風機夯到賣翻。 這些成功商品（企業）的共通點，就是「不輕易降價」！根據研究，一旦產品打8折，售出數量至少要達降價前的3倍以上，否則就會虧本。相對地，價格只要改善1％，利潤就能提高10％以上。降價不須理由，漲價卻要，經營者得先從心態上改變。▌ 花錢，就是要交換商品／服務的最大價值•家電用品生命週期短，新舊款功能差異不大，新款剛出就買不划算。•比起消費滿額就抽機票，第二件打8折感覺更優惠。「行銷之父」科特勒曾說：「顧客從支付所獲得的好處來看，就是在追求能給予最大價值的商品。」因此，愈是讓人感覺物超所值，就愈能握有價格主導權。此外，心理偏差也會大幅左右支付意願（willingness to pay），本書將教你打磨令人「心喜」的定價方案，將價值轉嫁為好價格。▌ 不是價格高，而是產品（服務）更升級了！•為何新型號Switch比前一代貴上數千，玩家仍直呼「有良心」？•為何迪士尼樂園票價漲不停，卻總讓人「好想再去一次」？生活中充斥著消費行為，消費者對價格相當敏感，但上述例子之所以讓人甘之如飴，答案就在於「差異化」：新型號Switch不僅螢幕變大，畫質和聲光效果都變得更佳；迪士尼則是頻頻斥資擴充設備，用小細節奉行顧客至上的理念。做得出差異，再貴都好賣，祕訣通通在本書。◎本書特色•一窺名牌、汽車、飲料、家電、藥妝、房產、數

你是否有時會發現，身邊那些原本職位低下、薪水微薄的人，忽然間被提昇到一個重要的位置上，看來似乎有些莫名其妙，且讓人感到質疑？但，事實上，那是因為他們在你看不見的時候，始終保持著阿爾伯特•哈伯德「自動自發」的工作方法。用「把信帶給加西亞」的態度面對工作中的瑣事，能翻轉你對工作的倦怠感，用全新的角度透析你的老闆、工作、公司和自我。不管你是職場新鮮人還是已經打滾多年的職場老手，現在就重新定位、調整、瞄準