This book is about customer orientation as a marketing strategy. It covers the vast literature on the subject and tries to combine the major studies in this specific field of marketing and strategy to
Marketing decisions often misfire when driven more by beliefs than knowledge. Make Better Marketing Decisions: Lessons from the Philosophy of Science, guides readers on how to think more clearly and c
Landscape architecture mediates between nature and buildings in its task to develop open spaces into habitats for people. Today, this task implies ecological problem solving in addition to aesthetics.
American architecture has created a symbol for itself in the skyscraper. It is a typology that seems to shout ?Yes we can!?, and the superpower lives by these words to this day. As a little boy, Presi
In the past five years the culturally diverse and historically rich Asian countries have seen a revolution in architecture. The world of architecture has been witnessing the emergence of independent d
Office construction is one of the largest building tasks today. Architects and designers face the challenge of creating buildings and spaces that are functional yet stylish. This title presents 170 of
Contemporary architecture between Lithuania and Portugal, between Iceland and Roumania is not united by their style but by the existence of a unique and individual architectural expression in each of
