90折
CUSTOMER-ORIENTED MARKETING STRATEGY
商品資訊
系列名：The Marketing Strategy Collection
ISBN13：9781606495209
出版社：Cengage Learning
作者：Tevflik Dalgic; Tulay Yeniceri
出版日：2013/03/28
裝訂／頁數：平裝／180頁
規格：22.2cm*15.2cm*1.9cm (高/寬/厚)
版次：1
定價
：NT$ 2698 元優惠價
：
90 折 2428 元
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商品簡介
作者簡介
商品簡介
This book is about customer orientation as a marketing strategy. It covers the vast literature on the subject and tries to combine the major studies in this specific field of marketing and strategy to offer a comprehensive strategic tool for decision makers in organizations. The book starts with the classic marketing concept and then reviews important developments and research of the latest findings both from the theoretical and applied points of view. Examples, methodologies, policy measures and strategies to be implemented in order to drive customer satisfaction are the backbone of this book. Both manufacturing and service businesses are addressed.
This book also covers the relationships, applications and the steps to be taken to drive continuous relationships with customers to aid in the process of defining and implementing niche strategies, international marketing efforts, and electronic commerce. This book is aimed at researchers, graduate students, marketing practitioners both in manufacturing and service, chief executive officers of companies as well as those responsible for marketing strategy.
About the author
Tevflik Dalgic Dallas, TX; Clinical Professor; University of Texas-Dallas.
Tulay Yeniceri Turkey; Associate Professor of Marketing; Aksaray University.
This book also covers the relationships, applications and the steps to be taken to drive continuous relationships with customers to aid in the process of defining and implementing niche strategies, international marketing efforts, and electronic commerce. This book is aimed at researchers, graduate students, marketing practitioners both in manufacturing and service, chief executive officers of companies as well as those responsible for marketing strategy.
About the author
Tevflik Dalgic Dallas, TX; Clinical Professor; University of Texas-Dallas.
Tulay Yeniceri Turkey; Associate Professor of Marketing; Aksaray University.
作者簡介
Tevflik Dalgic Dallas, TX; Clinical Professor; University of Texas-Dallas.
Tulay Yeniceri Turkey; Associate Professor of Marketing; Aksaray University.
Tulay Yeniceri Turkey; Associate Professor of Marketing; Aksaray University.
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