國立臺北大學

Female entrepreneurial motivation and growth intention: Moderating effects of marriage, motherhood and husband involvement for Taiwanese female entrepreneurs in small and medium enterprisesThe enigma of volatility: Exploring asymmetric threshold effects in U.S. bond futures prices during yield curve inversionsThe differential long-term and short-term impacts of risk factors on stock returns of financial holdings and traditional banks Are retail or institutional investors’ shareholdings and market turnover ratio determinants of the negativity of the security market line in the Taiwan stock?Reevaluating the effectiveness of fear appeals on purchase intentions for green products: The moderating effects of social value orientationDoes corporate image affect donation effectiveness? Evidence from the Taiwan stock market

The link between corporate social responsibility and financial performance in Taiwan：A non-linear approachCognitive complexity, stylistic innovation and performance： A preliminary study of small taiwanese design firmsA bibliometric analysis on emerging technology research and development

An examination of the role of gender in athlete endorsement effectiveness Does it help to provide such posting content for interaction? An empirical study of physical and virtual goods branding “Relationship can talk” - Relationship quality and its applications to STARBUCKS

Does CSR really work? A cross-national comparisonEffects of SCT-TAM model on mobile payment adoption in Taiwan: A moderated mediation approach

Using modified Delphi method to explore the key success factors of enterprise service volunteer groups: A case study of SME Honorary Instructors Association Exploring the impact of Martech on marketing strategy Exploring the impact of Martech on marketing strategy

Will leadership styles lead enterprises toward green marketing orientation? Exploring consumer's sharing-economy green innovation adoption behavior: the GoShare example in Taiwan

半導體業氣候風險評估與因應-應用TCFD與避險會計方法環境創新及其動機對企業成長的影響-歐盟中小企業的實證分析從基礎開始：探究企業社會責任策略設計對消費者懷疑態度的影響消費者參與循環經濟之動機及其對價值創造之影響

政治酬金與股票報酬：租稅規避調節效果情緒勞務與建言行為關係之研究：以主動性人格為調節變項逝世巨星依然閃耀：從時間與消費者群我觀點初探已故名人代言效果性訴求類型、產品類型與調節焦點對廣告效果之影響

The Study of Q Method to Explore the Types of Career Choice Motivation for Entrepreneurs -Take the Internet-based Business as an Example Health-contribution-motivated Expense Shifting and Determinants

Preliminary evaluation of decommission waste inventory and quantity for unclear power plantsTravel distance estimation of relation-based storage assignment policies in picker-to-part warehousesSatisfaction trap: The nonlinearity for binding effect of switching cost

國際化策略與績效衡量系統使用之關聯性臺灣3C產品在印度市場之維修服務品質與顧客忠誠關係之研究－關係品質之中介效果廣告「色」計：廣告中產品色彩多樣性訴求之效果及產品類型的干擾臺北市高齡者對智能家居之使用與接受度：年長者科技接受模式的檢視以數量標示與產品排列方式避免鬆弛填充包裝之負面效果領導者正念特質對員工工作投入之影響：員工對領導者信任度的中介效果

Using internal carbon pricing to address climate risks challenge-The case of Taiwanese enterprisesThe long-run abnormal returns and the subsequent SEO characteristcs of profit-exempted IPO firms in TaiwanImpact of gift promotion appeals with two types of givers on givers purchase intention

ESG activities on organizational and financial performance-the mediating effect of innovation culture and moderating role of job crafting ESG activities on organizational and financial performance-the mediating effect of innovation culture and moderating role of job craftingManagerial ability, shadow banking activity engagement, and bank shareholder values in China Managerial ability, shadow banking activity engagement, and bank shareholder values in ChinaBeyond profit: The role of entrepreneurs’ knowledge and entrepreneurial engagement for pursuing entrepreneurs’ happiness Beyond profit: The role of entrepreneurs’ knowledge and entrepreneurial engagement for pursuing entrepreneurs’ happinessThe contagion and spillover effects of stock returns between quasi-vertically integrated firms in Taiwan semiconductor industry The contagion and spillover effects of stock returns between quasi-vertically integrated firms in Taiwan semiconductor industryManagerial ability and banks’ financial stab

The knowledge map on Corporate Social Responsibility (CSR): A bibliometric analysis Are the stock prices of ESG companies more resilient - evidence from the COVID-19 pandemic in Taiwan Can self-interest drive? A moderated mediation model of psychological safety in the impact of servant leadership on customer-oriented behavior

荒誕歷史劇-以荒誕手法還原歷史故事 管仲三殺姜小白，理當誅滅九族，但...刺君的劍、毒君的酒、射君之箭，是否能夠改變歷史? 齊桓公這個被悠久歷史所阻隔的人物，在觀眾的眼裡，將成為一個既遙遠又貼近的人。 他有甜蜜的愛情生活，也有常人的喜怒哀樂，他可能蔽於一時一事而十分固執，但終歸是雄才大略為常人所不及。歷史是一面鏡子，觀眾可以從齊桓公身上引發許多對現實生活的聯想和哲理性思考。 這齣戲為豫劇演出而寫，

S&P 1500 CEO與CFO從事高爾夫運動之球技、頻率及社交活動對公司R&D投資績效表現之影響The Impact of S&P 1500 CEOs’ and CFOs’ Golfing Skill,Frequency and Social Activities on Company’ s R&DPerformance休閒產業以經營策略的觀點來探討服務創新對顧客

薪酬制度是否真能約束高階經理人剝削債權人之利益？Can Incentive Compensation Prevent the CEOs to Exploitthe Benefit of Debt Holders?台灣智慧型手機市場中品牌形象對於再購意願的影響一以HTC智慧型手機為例The Influence of Brand Image on Repurchase Intentions inthe

境外機構投資者對中國股市的影響以品質成本作為代工廠評選之研究－以電子業為例母品牌態度與聯合品牌態度之關係：消費者多樣化尋覓與分析型購買特質的干擾角色顧客參與對服務人員服務努力影響之研究－以顧客評價為中介變數

以角色理論觀點探討影響高科技產業員工離職傾向之因素使用者認知人力銀行提供需求內容與忠誠度關聯-以滿意度為干擾效果探討智慧型行動裝置應用程式之採用意願：分解計劃行為理論觀點

中小企業也能善盡社會責任？ -社會資本觀點休間動機對遊客夜市目的地滿意度之影響-以國內遊客與當地居民為比較性別差異會影響消費者對於聯合品牌產品的態度？公務人員工作負荷對情緒耗竭之影響一情緒智力與工作特性之調節效果

實驗行動對組織創新活動影響之研究－顏如妙、吳思華組織寬裕資源與組織規模之網路關係：集團中心性之跨層次干擾效果－許旭緯、趙義隆數位匯流發展策略－許婉琪、蔡明宏、林明杰藉由工作內容型態探討員工滿意於網際網路功用之研究：基於協調理論與資訊豐富論－唐震

建構繪畫作業系統之研究建構未來輪輔助軟體發展之需求擷取－以某電腦軟體服務業公司為例理想點對選擇或拒絕之決策困難度、及對購後不滿意時的歸因與後悔之影響產品稀少性如何影響消費者的產品知覺風險－以效用外部性為調節效果

「夢幻員工」或「炸彈員工」?重新省思人力資本、個人與組織配性和工作績效的關係文創產業創業投資評價機制建構之探討－以臺灣官民合作模式為例創業導向與寬裕資源對於中小企業經營績效之影響　國際觀光旅館技術及管理創新、服務品質與組織績效之相關研究－以組織公民行為為干擾變項

王國良：序 【專題演講】陳慶浩：關於漢文文獻的若干問題 【中國傳統文獻研究】程章燦：《張遷碑》再質疑武秀成：古文獻校改的原則及細則──以兩《唐書》校改為例陳尚君：試論《全唐詩》、《全唐文》校補的成就與得失鄭阿財：談中國大陸近年編印英、法、俄藏敦煌寫本圖錄的意義金程宇：《分門纂類唐宋時賢千家詩選》校勘新探大塚秀高：宋代的通俗類書──就《青瑣高議》的構成、內容而言朱大星：試論《洞簫圖志》的成書及其

隨著資本市場國際化的趨勢，增加國際企業財務報表的比較性，以降低企業於國際資本市場募資的成本，直接採用國際財務報導準則(International Financial Reporting Standards, Full IFRS)已成為世界各國會計制度的主流。中小企業是否也適用上市(櫃)公司所使用的會計準則？長期以來即存有許多的爭議。本書由臺北大學會計學系李建然教授所著，簡要地向讀者介紹IFRS f

2020年2月1日，國立臺北大學歷史學系正式邁入創系二十週年，適逢盛會，《國立臺北大學歷史學系成立二十週年紀念論文集》集合系上專、兼任及合聘教師所提供之專題論文，作為見證本系歷史薪傳與學術發展的階段性里程碑。「禮俗研究」是本系成立之初學術研究的重點方向，禮、樂二者，均與人的身體相關連，由身體而群體，包括了個人、群體的行為，故而禮俗、禮樂也延伸到了社會行動，乃至國家面向。本論文集共計論文23 篇，多